Omnicommerce

Vistar Media’s Scott Mitchell explains how gas stations, convenience stores and car washes can capitalize on millions of fan journeys without becoming an official tournament sponsor.

Research indicates that convenience stores sell the most energy drinks, and women are an untapped market. Bloom Sparkling Energy aims to elevate the better-for-you beverage space with its female-led brand.

The mini-agency concept, called Zone SAQ, will offer between 30 and 40 products in local convenience stores or grocery stores in the coming months.

Executives take to the stage at NRF '26 to discuss the importance of electronic shelf tags.

Leaders from across Canada weigh in on the issues, trends and opportunities shaping their businesses and the channel.