2026 C-store IQ National Shopper Study: Sustainability + Buy Local ReportConvenience shoppers are waging wallets in forms of support and protest. CSNC Exclusive Q&A: Laurent Frenette at Petro Service on the car wash of 2026How technology, water efficiency and customer expectations are reshaping the modern car wash. Why people say they care about ethical shopping but often buy differently In this study, consumers were more likely to choose ethical products when the premium was framed as giving up quantity rather than paying a higher price.