Canadian Mobility Services names Jennifer Estrada operational excellence manager
Jennifer Estrada brings more than a decade of experience across the oil and gas, retail, and consumer packaged goods (CPG) sectors to the role. Her career includes cross-functional leadership and portfolio management for major global brands, including Shell and Danone, where she spearheaded integrated commercial and operational initiatives aimed at driving site-level performance and revenue growth.
Prior to joining CMS, Estrada spent five years in oil and gas with Shell Mexico, holding positions across commercial operations and marketing. In these roles, she developed go-to-market strategies and national promotional campaigns before transitioning her primary focus toward operational strategy and frontline execution.
The appointment follows Estrada's recent completion of her MBA at Western University's Ivey Business School in March of this year. In her new position at CMS, she will leverage her background in commercial strategy to streamline operations, strengthen site-level execution, and optimize systems across the organization's retail and mobility network.
