Every time a customer spends $10 on qualifying merchandise or fills up 30L of fuel now through December 11, 2023, they will receive one of the 24 limited-edition, exclusive HeroBadge stickers or patches at Circle K locations in Canada.
These stickers, or patches, are washable and collectible. "From Superman's cape to The Joker's mischievous grin, HeroBadges perfectly capture the essence of beloved DC characters, and we're thrilled to give Circle K customers a way to collect and show off their favorites on their water bottles, laptops, phones and more," says Melissa Lessard, head of North American marketing with Circle K. "This collaboration between Warner Bros. Discovery Global Consumer Products and Circle K allows people of all ages to express their fandom and spread the excitement with friends and family."
Customers also get a chance to win a trip to Warner Bros. Studio Tour Hollywood in California or one of the weekly DC Super Hero swag prizes, including items like skateboard decks, exclusive throw blankets, framed all arts, and thermal water bottles. Customers can engage in themed Match & Win games for a chance at in-store instant prizes such as sweat treats and drink. Additionally, licensed DC plush toys of Superman, Batman, Wonder Woman and Harley Quinn are available for purchase in select stores.