Clearly Canadian partners with the Toronto Blue Jays
Clearly Food & Beverage Company ULC, maker of the Clearly Canadian line of sparking water beverages, announced it has entered into a multi-year partnership with the Toronto Blue Jays baseball team make its Clearly Canadian sparking water the Official Sparkling Water of the team.
As part of the partnership, Toronto Blue Jays fans will be among the first in Canada to enjoy Clearly Canadian in the company’s new recyclable eco-friendly SleekCans that will be available for sale at the Blue Jays Opening Day on March 27th, at Rogers Centre. The sparkling water will be in three flavours: Mountain Blackberry Original, Wild Cherry Original, and Sparkling Mineral water.
"Clearly Canadian and baseball have always had a connection. Baseball inspired the design of our iconic blue glass bottles. Our founder was a huge baseball fan and wanted something that felt like a baseball in his hand," explained CEO Paul Tepperman.
"Partnering with the Toronto Blue Jays is a natural fit with our brand. As a brand and company, we care about all things Canadian, including Canadian sports, outdoor living and nature, Canadian culture and events, and sharing good thoughts, good words, and good deeds that give back to our communities," noted Jennifer Blackburn, vice-president, marketing strategy and interim CMO.
"We're thrilled to partner with Clearly Canadian—a brand that aligns with Blue Jays values," said David O'Reilly, senior director of partnerships for the Toronto Blue Jays. "We're excited to offer Blue Jays fans an iconic beverage at Rogers Centre for years to come. As Canada's baseball team, this is a unique opportunity to connect with our fans with the Clearly Canadian product offerings."
In addition to Rogers Centre, Clearly Canadian is available at Loblaws Market banners, Shoppers Drug Mart, Sobeys, Farm Boy, FreshCo, Metro Ontario, Circle K, 7-Eleven, London Drug, Whole Foods Canada, and on Amazon Canada.
