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Coors Light partners with Metrolinx to sponsor free rides after Raptors game

Free Ride Home Program to promote safe celebrations in the GTA after January 31st game
Tom Venetis head shot
Molson Coors Metrolinx Parternship

In a collaborative effort to promote safer roads across the Greater Toronto Area (GTA), Molson Coors is offering free post-game transit rides for Raptors fans and anyone using GO Transit and UP Express services on January 31, 2025, between 9:00 p.m. and 11:59 p.m. EST. 

This is the first time Coors Light is leading this initiative in Toronto.

"Sports and entertainment are integral to the vibrant social life in the GTA, and we are dedicated to helping ensure that these experiences are as safe as they are enjoyable," said Chantalle Butler, president, Molson Coors Canada. "Coors Light is proud to partner with Metrolinx to provide free rides home, empowering attendees to prioritize safety and make responsible choices after a night of celebration."

READ:  Molson Coors takes majority stake in ZOA Energy

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This partnership underscores the critical role of safe transportation after games, concerts, and events in the city. By offering free rides home after the Raptors game on January 31 when the team takes on the Chicago Bulls, Molson Coors reinforces its commitment to promoting responsible celebrations and community safety, as they celebrate 30 years of partnership between the Raptors and Coors Light this season.

Last week, Molson Coors announced that Lindsay Wilson will be taking on the role of general manager, Ontario sales. In February, the company promoted Chantalle Butler to the role of president of its Canada business.

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