Danone Canada promotes gut health with Activia Expert yogurt
Activia is launching Activia Expert, a yogurt product made up of a blend of probiotics with prebiotics to promote gut health.
Developed for health-conscious consumers seeking elevated gut health support, Activia Expert is now available in grocery and retail stores across Canada and in two packaged varieties: Two 750g tubs: Plain and Vanilla; and Three 4-packs of 100g: Cherry, Blueberry, and Strawberry.
A recent study conducted by Activia reveals that over half of Canadians want to improve their digestive health but don't know where to begin, while 93% consider gut health in their food choices. Yet in a landscape dominated by social media-driven health content, a Canadian Medical Association study found that 62% of Canadians have been misled by health information on social media platforms.
"Data shows that more than half of Canadians experience symptoms of poor gut health every month, and that there are several factors that affect one's gut health. Our daily habits, especially nutrition and diet, can make a real difference." says Janna Boloten MHM, RD, a registered dietitian and director of nutrition and scientific affairs at Danone Canada. "Many Canadians are looking for trusted, effective and practical guidance that they can use in their daily lives. The amount of information available to consumers is overwhelming, so it's essential to look to credible sources and to consult a registered dietitian for personalized nutrition advice for gut health."
"Activia has been the undisputed global leader in gut health for over the past three decades, so the launch of Activia Expert reflects the brand's unwavering commitment to keeping science at the forefront through research and innovation. With its exclusive probiotic and prebiotic formulation, Activia Expert offers a simple and tasty way to support digestive health as part of your routine. This is a complement to our core range, and a next-level option for those who are looking for added support for their gut health." says Geneviève Bolduc, head of the yogurt category at Danone Canada.
