Parkland teams up with Aeroplan for new loyalty partnership

Multi-year agreement to launch this fall.
Michelle Warren
Editor & Associate Publisher, Convenience Store News Canada + OCTANE
Michelle Warren smiles
Parkland and Aeroplan CEOS holding big cheque
Ian White and Mark Nasr
Parkland and Aeroplan CEOS holding big cheque
Ian White and Mark Nasr

MONTREAL - Parkland is teaming up with Air Canada's Aeroplan to bolster its Journie Rewards program.

"Our strategic partnership with Aeroplan unites two great Canadian loyalty programs and propels Parkland's loyalty and organic growth strategies," said Parkland Canada president, Ian White. "Parkland's purpose is to power journeys, and to partner with Canada's premier travel loyalty program and largest airline is a natural extension of our customer proposition. We are excited to work with Aeroplan to accelerate momentum in our Journie Rewards program and provide our customers with even greater choice and value."

Parkland launched Journie, its nationwide rewards program in fall 2019, providing customers the opportunity to earn rewards and save when visiting its fuel and convenience store brands, including Chevron, Ultramar, Pioneer, Fas Gas, On the Run and Marché Express.

READ: Parkland partners with CIBC for new rewards program

Members who visit its coast-to-coast network of more than 1,100 participating fuel and convenience stores avail of real-time fuel discounts, free merchandise and targetted offers.

"We are thrilled to come together with the Parkland family of brands to offer Aeroplan members a new way to earn and redeem points in their everyday lives," said Mark Nasr, president of Aeroplan. "Our members have long been asking for a fuel partner, and Parkland's extensive reach across Canada, their best-in-class retail experience, and their investments in low carbon fuels and EV charging infrastructure, make them the perfect fit."

The partnership, which kicks off this fall, will provide both companies with a broader platform to build engagement with millions of members across Canada, providing increased earning and redemption opportunities, greater choice in accessing new benefits, and an unmatched loyalty experience, according to a release. More details will be available leading up to the launch.

Aeroplan offers the ability to earn or redeem points on the world's largest airline partner network, encompassing over 45 airlines serving about 1,400 destinations across the globe.Members can redeem for flight rewards on any available Air Canada flight, without blackouts or restrictions, and they don't pay cash surcharges for redemptions. 

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