Paytronix introduces SMS Enrollment functionalities c-stores and fuel operators
Paytronix announced two new capabilities designed to simplify loyalty program enrollment and protect program integrity, SMS Enrollment for convenience stores and SMS Enrollment Verification for both restaurants and convenience stores.
SMS Enrollment is made to remove friction to recruitment at the most critical touchpoints, fuel pumps and point-of-sale systems. The implementation of SMS based enrollment allows Paytronix customers to manage loyalty recruitment in seconds using only their phone number.
The introduction of SMS enrollment allows convenience store operators to see three main benefits; increases to enrollment rates, which directly impacts growth to known guest databases, drastic improvement to the speed of enrollment and shifts to the operational efficiency which cause friction in the recruitment process. SMS Enrollment will allow convenience stores to capture more guests at the moment of intent, expanding the pool of known customers available for targeted marketing and personalization.
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Convenience stores are high-volume, fast-paced environments with lower check cost. With more flexible enrollment options, brands can effectively recruit without slowing down guests or creating checkout bottlenecks. SMS Enrollment fits seamlessly into existing transaction flows.
Convenience store clients need faster, frictionless enrollment methods that match the pace of their high-volume, high-speed transaction environments. Traditional enrollment processes are impractical at the pump and checkout, resulting in missed opportunities to capture guest data. Competitive pressure in the c-store space requires innovation in guest enrollment capabilities.
SMS Enrollment Verification adds a critical fraud prevention layer by requiring guests to verify their mobile number with a one-time code during signup. After verification, participating guests' phone numbers are logged to prevent multiple accounts leveraging the same phone number. This ensures every new member is authentic, protecting loyalty program economics and improving data quality for marketing teams.
“Unlike restaurant guest interactions which can vary in length, convenience stores have only a few moments to effectively capture and recruit a new loyalty customer. With SMS Enrollment, we’re solving a major roadblock to growth in relation to how c-stores approach their programs,” said Charles Grey, vice-president of product management at Paytronix. “Enrollment verification, which we’ve enabled for both restaurants and c-stores, will add another layer of prevention for fraudulent activity, which can have a major financial impact on those with loyalty signup bonuses.”
