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Product of the Year Canada announces 2024 winners

4,000 Canadians voted for winners across 39 categories, covering food, snacks, beverages, health products and more.
Product of the Year 2024 Group Shot

Product of the Year Canada, the largest consumer-voted award for product innovation, is proud to announce the highly anticipated winners of the 2024 Product of the Year Awards. With winners across 39 distinct categories, the products are awarded Product of the Year for outstanding innovation through a national survey of 4,000 Canadian shoppers conducted by Kantar, a global leader in consumer research.

“In the consumer landscape of 2024, the significance of Product of the Year has reached new heights. Today's consumers enjoy unprecedented access to products. The marketplace has become dynamic and multifaceted with retailers leveraging strategic partnerships, harnessing the increasing influence of retail media to amplify their products' reach and impact. Over the past year, retail has seen significant changes, with the rise of immersive shopping experiences, and a shift towards sustainability and ethical consumption. The Iconic Product of the Year Seal not only recognizes innovation but also signifies a powerful endorsement in the modern retail era, enhancing the winners' visibility and credibility in the marketplace.” - Mike Nolan, global CEO of Product of the Year Management.

Nolan also underscores the award's established and growing importance for CPG companies. “It serves as a crucial platform for these companies to showcase their products' excellence in quality and innovation. The 2024 award winners not only reflect the ever-changing trends in the Canadian market but also highlight outstanding features in function, design, packaging, or ingredients. 

As a company, we are enthusiastic about maintaining our position at the forefront of recognizing and celebrating these remarkable products.”

With the distinctive Product of the Year red seal that is globally recognized as a vote of confidence from consumers themselves, shoppers can easily cut through the clutter and trust that these products demonstrate the utmost innovation in their respective categories.

From sustainability, personal care, and household essentials to the latest food and beverage options and beyond.

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2024 Product of the Year Canada winners:


Baked Goods

Country Harvest Herb & Garlic – Wonderbrands

Body Care

Dove Deep Moisture Body Wash – Unilever

Breaded Chicken

Mango Chili Chicken – Pattison Food Group

Breakfast Foods

Crave Scramble Kits – Kraft Heinz Co.


Nerds Gummy Clusters – Ferrara Candy Canada


Reese's Puffs Minis – General Mills Canada Corporation


Balderson Aged Gouda – Lactalis Canada

Cheese Snacks

Saputo Cheese Fries – Saputo Dairy Products Canada G.P.


Balderson Mature Tasting Trio – Lactalis Canada


Cadbury Dairy Milk Gift Box – Mondelēz International


Kilne Everything Pot – Kilne

Digestive Health

TUMS Chewy Bites – Haleon

Frozen Meals

True North Seafood Crab Dip – True North Seafood

Functional Beverage

Organika Electrolytes 60 Servings - Classic Lemonade – Organika Health Products Inc.

Furniture & Appliances

The Endy Upholstered Adjustable Bed – Endy


Only Goodness Cauliflower Pizza Crust Mix – Pattison Food Group

Gummies Supplements

Nature’s Bounty Extra Strength Hair, Skin & Nails 140ct – Nestle Canada

Health & Wellness

Marah Natural SAC-SG – Marah Natural

Hybrid Mattress

Emma Hybrid Comfort – Emma Sleep Canada Inc

Ice Cream

Chapman's Super Premium Plus Cold Brew Coffee Ice Cream – Chapman's Ice Cream

Kids Health

Centrum Junior MultiGummies Tropical Fruit – Haleon

Kids Snacks

iÖGO nanö drinkable yogurt – Lactalis Canada


Tempur-ProBreeze – Tempur Canada

Nutritional Beverage

Boost Simply+ – Nestle Health Science

Oral Care

Philips Sonicare Power Flosser – Philips Canada


Kinsbrae Packaging Paper Bottle – Kinsbrae Group Inc.

Pet Product

Maytag Pet Pro System – Whirlpool Canada

Plant-Based Nutrition

Nextmilk Whole – Danone Canada

Prepared Foods

Ben's Original 10 Medley – Mars Canada

Ready-to-Eat Meat

Grimm's Fine Foods Jalapeño & Cheddar Pepperoni Bites – Direct Plus Food Group

Salty Snacks

Pringles Ranch Flavour Potato Chips – Kellanova Canada Inc.

Seasonal/Limited Edition

Boursin Truffle Salt & Hint of Pepper – Bel Group Canada Inc.

Skin Care

Nivea Q10 Anti-Wrinkle Specialist Targeted Wrinkle Filler – Beiersdorf Canada Inc.

Small Appliance

Vida by Paderno 9-in-1 Stainless-Steel Digital Air Fryer – Canadian Tire Corporation

Snack Bars

Nügabar – Biscuits Leclerc Ltd.


Mini Ritz – Mondelēz International

Soups & Sauces

Boursin Cuisine Garlic & Fine Herbs – Bel Group Canada Inc.

Sparkling Water

Healtea Sparkling Premium Botanical Infusions – The Healtea

Women's Personal Care

Diva Reusable Period Underwear – Diva International Inc.

The 2024 Product of the Year Canada winners will be highlighted nationally in a segment of The Morning Show on Global, on February 20 at 9:00 a.m., hosted by Carolyn MacKenzie and Jeff McArthur. In addition, the 2024 winners will be featured in video pre-rolls that will run on the GlobalTV app and PlutoTV, across targeted content from some of Corus’ premium brands.

Winning products will be part of a new campaign on Flipp, the one-stop marketplace for everyday savings and deals, and Elle Canada, the renowned fashion and lifestyle brand. Winners also receive premium coverage from EnsembleIQ, a premier business intelligence resource with revered publications, including Canadian Grocer and Convenience Store News Canada.

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