Publicis Toronto to lead 7-Eleven Canada’s brand and creative initiatives
According to reports on RoastBrief.ca and LBBOnline - Little Black Book, Publicis Canada has been appointed creative agency of record (AOR) for 7-Eleven Canada.
According to the reporting, the appointments is a major win Publicis Canada as Publicis’ Toronto office will lead 7-Eleven’s creative and strategic development for brand and campaign work.
“Partnering with Publicis Toronto is an exciting step toward creating truly transformational work,” said Susana Pulla, director of marketing, communications and digital at 7-Eleven Canada. “We were impressed by their deep understanding of our target audiences and the strong insight that fueled a breakthrough creative approach. As we look to make 7-Eleven a brand that resonates with a new generation while honouring our nostalgic roots, Publicis is the right partner to help us lead that change.”
7-Eleven Canada operates some 550 stores across Canada and it sees 2026 as an important year for the company that has operated in the country since 1969, as 7-Eleven looks to redefine its iconic brand with innovative food and beverage offerings in what is now a highly competitive global convenience marketplace.
READ: Seven & i Holdings’ Stephen Dacus gives New Year’s address on year ahead
In a New Year’s address, Stephen Dacus, president and CEO of Seven & i Holdings, the parent company of 7-Eleven, spoke about some of those challenges, saying this new year will see the company its 7-Eleven convenience operations “be the customer’s first choice for convenience—anywhere, anytime. To achieve this, we must be fully committed and maintain an unwavering focus on our customers’ perspective in everything we do.”
“7-Eleven is an iconic global brand entering a bold new chapter in Canada,” said Vini Dalvi, chief creative officer at Publicis Toronto. “We’re excited to use creativity to drive business transformation and help 7-Eleven become an even bigger part of Canadians’ everyday lives.”
