The PÜR Company Promotes John LaPlume to senior national account manager
Fast-growing Canadian better-for-you brand The PÜR Company has promoted John LaPlume to Senior National Account Manager, strengthening its sales leadership as the brand expands its presence across major North American retail channels.
LaPlume, who announced the career milestone on LinkedIn, will now oversee a team of national account managers and key account managers across five core sectors: North American natural channel, North American convenience and gas, North American foodservice, vending and alt retail, and Canadian grocery.
The promotion reflects broader momentum for Toronto-headquartered The PÜR Company, best known for its aspartame-free, non-GMO, and vegan products that cater to growing consumer demand for better-for-you options. The company's focus on the Convenience and Gas sector is particularly relevant as convenience store operators continue to revamp their front-of-store and checkout offerings with functional, healthier impulse buys.
