RBC and Canadian Tire Corporation launch loyalty partnership
Royal Bank of Canada (RBC) and Canadian Tire Corporation (CTC) announced the launch of a strategic loyalty partnership, joining Triangle Rewards with RBC's Avion Rewards and its network of strategic merchant partners.
By linking their eligible RBC credit and debit cards with their Triangle Rewards accounts, RBC cardholders can earn 3x Canadian Tire Money when they use their linked RBC credit or debit card to make a qualifying purchase at Canadian Tire, SportChek, Mark's and other participating CTC retail banners. Linked members will also receive exclusive offers from RBC and Avion Rewards, and starting later this year.
"RBC and Canadian Tire Corporation have created a seamless experience that brings tangible everyday value to our millions of RBC cardholders when they shop at some of the country's most popular and beloved brands," said Vinita Savani, executive vice-president, cards & loyalty, RBC. "Together, we've developed a rewarding offering that underscores our shared commitment to innovation, putting clients at the centre of everything we do. We look forward to continuing to work with CTC to provide more meaningful benefits to our shared customers."
READ: Canadian Tire retail sales grew for the third quarter of this fiscal year
"Growing Triangle Rewards is a critical cornerstone of our True North strategy. By partnering with strong Canadian brands like RBC, we are scaling our loyalty program while rewarding more Canadians for their everyday activities," said Darryl Jenkins, executive vice-president & chief development officer, Canadian Tire Corporation. "This partnership supports our ongoing transformation of Triangle Rewards from a loyalty program into a powerful Canadian ecosystem that offers everyday value to our nearly 12 million members."
