RBC and Pattison Food Group expand partnership to shoppers in Western Canada
Royal Bank of Canada (RBC) and Pattison Food Group (PFG), a Western Canada provider of food and health products, announced that they are expanding their strategic partnership following the successful launch of the More Rewards RBC Visa and More Rewards RBC Visa Infinite credit cards earlier this year.
Now, all eligible RBC credit and debit cardholders can earn double the More Rewards points, PFG's loyalty program currency, by linking their RBC card to their More Rewards card. More Rewards points can be collected at eligible More Rewards grocery partners, including Save-On-Foods, Quality Foods and Buy-Low Foods.
"Groceries are such a significant and essential everyday purchase for Canadians and we're excited to bring more everyday value to so many of our clients," said Simon Maycock, senior vice-president, loyalty & merchant solutions, RBC. "Together with Pattison Food Group, we're making it easy for customers across Western Canada to maximize their rewards and get even more value."
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"Building on our partnership and the successful launch of our More Rewards RBC Visa and More Rewards RBC Visa Infinite cards earlier this year, we are excited to offer even more points to RBC cardholders when they link their More Rewards card to their existing RBC card," said Heidi Ferriman, senior vice-president of people, marketing and corporate affairs, Pattison Food Group. "We know that Canadian shoppers are always looking for value and More Rewards provides amazing redemption offers on the things that matter to them like groceries, gift cards and travel."
Once linked, eligible RBC cards will automatically earn 2x More Rewards points when they pay with their RBC card and scan their More Rewards card at participating grocery partners across British Columbia, Alberta, Saskatchewan, Manitoba and the Yukon, including Save-On-Foods, Quality Foods, Nesters Market, Urban Fare, Buy-Low Foods and PriceSmart Foods.
