Subway Canada bottles iconic all-dressed flavour in new Ruffles-inspired sauce
Subway Canada has launched a new All Dressed Sauce in collaboration with PepsiCo Canada, the Canadian arm of the global food and beverage company behind Ruffles chips.
Made in Canada and now available at restaurants across the country, the sauce is designed to replicate the savoury profile of Ruffles All Dressed chips in a squeezable format.
PepsiCo Canada manufactures and markets a portfolio of snack and beverage brands in this market, including Lay’s, Doritos, Cheetos and Ruffles. The partnership extends one of its most recognizable Canadian chip flavours into the quick-service restaurant channel for operational consistency, scalability and broader applications across QSR.
Canadian flavour
“The All Dressed Sauce captures all the flavours Canadians enjoy in Ruffles All Dressed chips—sweet, tangy, smoky and savoury—and turns it into a bold, irresistible topping for any sub,” said Chef John Botelho, culinary manager at Subway Canada. “We’ve seen Canadians get playful by adding chips right into their subs for extra crunch and flavour, so we crafted this sauce to deliver that same unmistakable punch in every bite.”
Kelly Bateman, director of marketing at PepsiCo Canada, said the partnership extends the all-dressed flavour beyond the snack category.
“All dressed is one of Canada’s most iconic homegrown flavours, and seeing it come to life beyond the chip aisle is something we’re incredibly proud of,” Bateman said. “Partnering with Subway to introduce this flavour in a new, innovative format is a fun and uniquely Canadian moment for both our brands.”
National Chip Day
The launch coincides with National Chip Day on March 14. On March 14 and 15, customers who order online or through the Subway app can receive a free bag of chips with the purchase of any sub at participating Canadian locations.
Subway Canada operates nearly 3,000 restaurants nationwide. PepsiCo, whose portfolio includes Lay’s, Doritos, Cheetos and Pepsi-Cola, reported nearly $94 billion in net revenue in 2025.
