Subway has unveiled MVP Rewards, a refreshed loyalty program that will launch in Canada, the U.S. and Puerto Rico.
This new loyalty program allows Subway customers move from Pro to Captain to All-Star status tiers, and earn points by ordering food at Subway restaurants, on Subway.ca or the Subway app.
MVP Rewards replaces Subway MyWay Rewards.
All 30 million MyWay members across North America will be enrolled in the new program, and unspent tokens will automatically be converted into points. New members will receive 250 bonus points when they join, according to a release announcing the MVP Rewards.
“Subway fans are the best in QSR and to thank them for their loyalty, we're giving them the star treatment as MVP Rewards members,” says Mike Kappitt, chief operating and insights officer at Subway. “Consumer input helped inform our refreshed loyalty program to create a best-in-class experience. MVP Rewards gives our guests more of what they love from Subway, with a few hidden surprises baked in, so every guest feels like an MVP and comes back to Subway more often for their favourite subs.”
As part of its loyalty refresh, Subway made the program easier for guests to sign up, earn and redeem points, as well as advance from Pro to All-Star. Members at the Captain and All-Star tiers will have access to special Subway merchandise and members-only VIP exclusives:
Pro – introductory tier, spending less than $200 per year
- 250 point signing bonus for new members
- 10 points per $1 spent on qualifying purchases
- 5% bonus points on mobile orders
- Members-only deals, bonus point days and earning challenges
- Birthday and anniversary rewards
Captain – $200 annual spend
- All Pro tier benefits
- Better birthday and anniversary rewards
- 10% more points per $1 spent on qualifying purchases
- Exclusive bonus point days
- Access to members-only Subway Swag Shop
All-Star – $400 annual spend
- All Captain tier benefits
- Even better birthday and anniversary rewards
- 20% more points per $1 spent on qualifying purchases
- Free Chip Fridays -- with purchase
- More bonus points days
- Access to members-only VIP exclusives – coming soon