Susana Pulla of 7-Eleven Canada to deliver keynote at 2026 Star Women in Convenience Awards
Convenience Store News Canada is pleased to announce Susana Pulla, a visionary brand and marketing executive with more than two decades of experience, as the keynote speaker for the 2026 Star Women in Convenience Awards.
Pulla, who currently serves as the director of marketing, communications and digital for 7-Eleven Canada, will headline the annual celebration dedicated to recognizing exceptional female leaders across the convenience and fuel retailing sectors.
The morning event is scheduled to take place on September 23, 2026 at The International Centre, bringing together retailers, distributors, manufacturers and industry advocates from across the country to celebrate commitment, innovation and leadership in the channel.
In her current role, Pulla orchestrates the brand, loyalty, digital innovation, and media strategies for one of the world's premier convenience retailers. Her extensive career also includes spearheading brand strategy at Hydro One and spending more than 20 years at Suncor/Petro-Canada.
Known for her data-driven strategies and authentic customer connections, Pulla is a multi-award-winning leader who has consistently shattered sales goals and KPI metrics while breaking barriers for women in corporate leadership.
Keynote: "Leading with impact and heart: Building a lasting legacy in the convenience channel"
Pulla will reflect on her distinguished two-decade journey, tracing the pivotal moments that defined her leadership and her purposeful return to the convenience channel. Beyond her personal history, she will offer a compelling look at why the convenience industry provides an unparalleled environment for women leaders to build a lasting legacy. By framing her return to the channel as a strategic career choice, she provides actionable lessons on leading with heart, overcoming obstacles, and designing a professional path that is as personally inspired as it is commercially successful. Join us to learn how to cultivate your own leadership potential and thrive in an ever-evolving landscape.
"The convenience industry provides an unparalleled environment for women leaders to build a lasting legacy," says Michelle Warren, VP of content, editorial director, Convenience Group, Ensemble IQ, noting that Pulla’s address will offer a strategic roadmap for cultivating leadership potential in an ever-evolving market landscape.
Event highlights
Beyond the highly anticipated keynote address, the 2026 Star Women in Convenience Awards will feature a comprehensive program designed to foster professional growth and celebrate industry champions.
8 a.m. to 11:30 a.m.
- Welcome Breakfast & Registration: A dedicated morning session for attendees to connect and network.
- Star Women Panel Discussion: An interactive dialogue exploring the triumphs, challenges and future trends facing women in retail.
- Awards Presentation: The formal ceremony honouring the 2026 class of exceptional women making a difference across the Canadian convenience channel.
READ: BUILDING MOMENTUM: Meet the 2026 Star Women in Convenience
Presented by Convenience Store News Canada and organized by EnsembleIQ, the Star Women in Convenience Awards continue to serve as a premier platform for empowerment, recognition, and community engagement within the Canadian retail sector.
12 p.m to 2 p.m.
SWIC Networking Lunch: Back for it's second year, this exclusive invitation-only session for 2018-2026 SWIC honourees is presented with founding partner JTI-Macdonald. The event is designed for women to collaborate and celebrate their collective achievements.
Join colleagues, clients and friends from across the country as the community comes together to celebrate and champion women on September 23, 2026.