ARTICLES BY THIS AUTHOR
- 5/24/2022
Instacart introduces ad service in Canada
CPGs can now target ads to consumers who are actively shopping on the app. - 5/23/2022
Inflation influencing consumers' purchasing behaviour: Study
Consumers are looking for deals, making promotional tactics key. - 5/23/2022
Tim Hortons reprises marketing collaboration with Justin Bieber, launches Biebs Brew
Celebrity power: "It's becoming much more efficient and productive than traditional advertising.'' - 5/23/2022
Mondelēz to divest gum and Halls businesses
Growth strategy focuses on chocolate and biscuits. - 5/23/2022
ExxonMobil loses bid to nix climate change lawsuit
The Massachusetts lawsuit says Exxon engaged in a "sophisticated, multi-million dollar campaign'' to sow doubt in climate science and downplay the link between fossil fuels and climate change. - 5/23/2022
'Late to the party': Seasonal businesses face hiring struggle amid low jobless rate
Some companies are beginning to offer higher wages and incentives such as flexible scheduling or even scholarships to stand out and attract applicants. - 5/23/2022
Mars Wrigley to build new research and development hub
Chicago-based innovation hub will inspire the next generation of new products. - 5/19/2022
Couche-Tard kicks off North American EV charging rollout
Initial focus is on the U.S., but company plans to deploy EV charging units to 200 Circle K and Couche-Tard stores in the U.S. and Canada by 2024.