Back by popular demand: Maple Leaf Foods brings Yves Veggie Cuisine back
Maple Leaf Foods is bringing back Yves Veggie Cuisine across Canada.
Yves Veggie Cuisine’s comeback features six fan-favourite refrigerated products from the plant-based brand. Retailers across the country are supporting the rollout, which responds directly to consumer demand for the familiar line.
"Yves is one of those rare brands that people didn't just buy—they built routines, recipes and traditions around it. When Yves disappeared from shelves, Canadians made it very clear how much this brand meant to them. We heard that passion. Bringing Yves back is about honouring 40 years of trust, protecting what people have always loved about the products and giving this iconic Canadian brand an exciting next chapter," said Adam Grogan, president and chief operating officer at Maple Leaf Foods.
As more c-store look to provide easy meal options, shoppers can stop in to pick up something that can satisfy vegetarians, vegans and those looking for protein-rich options.
The products fit into everyday meals, from quick weekday lunches to family dinners; As shoppers look for plant-based protein give shoppers simple options to add plant-based foods to their regular routines.
Yves items have already started arriving at Canadian grocery stores. More retail partners will begin stocking the products in the coming weeks.
The returning lineup includes Yves Original Veggie Ground Round, Yves Original Veggie Ground Round four-pack, Yves Mexican Veggie Ground Round, Yves Veggie Ham, Yves Veggie Bologna and Yves Veggie Turkey.
