Product Management

SHINING STAR

How high-definition gummies, "discovery shoppers," and limited edition, licensed confectionery are reshaping the convenience store candy aisle.

Mobile accessories are a valuable and growing category, as impulse buys and travel needs drive demand.

Tap into seasonal success with data, trends and innovations from beverage alcohol leaders.

"We’re seeing a lot of innovation in flavours and more premium cocktail-style offerings, Have a good assortment of styles and brands to fit the range of RTD occasions."

"Shoppers are often looking for small formats—single cans or six-packs—because it’s about occasion-based convenience."

"RTD consumers are shifting toward full-flavour experiences; they’re more willing to indulge in bold, nostalgic tastes."

"Transparency and real ingredients are also increasingly important to RTD consumers looking for quality and real callouts on packaging."