Product Management

COLLECTIVE ARTS: Kevin Murray

"Order early, and be ready for the long weekends! Traditionally, 45% of alcohol is sold between Victoria Day and Labour Day."
WILD LOT FARM DISTILLERY: Ryan Fowler

"Create strong call outs for your local/craft sections, as this attribute becomes increasingly important and top of mind for shoppers."
LABATT BREWERIES OF CANADA: Hannah Love

"Convenience retailers can lean into flavour, ensure core products are well-stocked and chilled, and don’t overlook the growing demand for low and no alcohol options."
DIONYSUS WINES AND SPIRITS: Alex Patinios

"We’re seeing a lot of innovation in flavours and more premium cocktail-style offerings, Have a good assortment of styles and brands to fit the range of RTD occasions."
BEVVY CANADA: Steve Zmudczynski

"Shoppers are often looking for small formats—single cans or six-packs—because it’s about occasion-based convenience."
SLEEMAN BREWERIES: Brad Edwards

"RTD consumers are shifting toward full-flavour experiences; they’re more willing to indulge in bold, nostalgic tastes."
MARK ANTHONY BRANDS: Lindsay Uhrich

"Transparency and real ingredients are also increasingly important to RTD consumers looking for quality and real callouts on packaging."
VODKA FRIDAY: Reta Mitton

"Don’t try to go head-to-head with the LCBO. That’s a losing game. Instead, stock something different—something with a story."

Tastes Like Summer: 2025 beverage alcohol trends