Trade Marketing

Protein-hungry Canadian consumers, looking for functional foods to support health goals like weight loss, drive higher sales and innovation for meat snacks.

LTOs can be an opportunity to try new products or food trends, share on social media and return for “before it’s too late.” 

Here’s how sugar, sodium and sat-fats data is influencing c-store customers.

Convenience stores can score big on game day cravings with themed snacks, and prepared food choices.

Convenience shoppers continue to seek speed and ease, but they no longer accept a premium without justification.

By 2030, as many as 40% of Canadian households could include a GLP‑1 user: Find out what this means for your business.

The largest consumer survey of product innovation reveals winners in 40 categories, including several that feature heavily in convenience stores and a 7-Eleven Canada private label frozen treat.

Leaders from across Canada weigh in on the issues, trends and opportunities shaping their businesses and the channel.

Concert of a Lifetime Scratch & Win game engaged a new generation of lottery lovers, driving unprecedented basket size and becoming one of the fastest-selling tickets in BCLC history.

Tims new drinkware celebrates provincial landscapes and a donut featuring Canada’s colours.