Embracing data and technology is important in today’s digital world, but what remains most important in marketing is delivering a personal experience and a touch of humanity.
Have you ever asked yourself, “How much better is a paper shopping bag versus a plastic one?” or, “Which would be better for the environment?” How do consumers evaluate sustainability in a world full of disposable conveniences?
Alberta is going in the "right direction'' with its plan to ease production curtailments for oil producers who add crude-by-rail capacity, the CEO of Imperial Oil Ltd.
The Tobacco Product Regulations (Plain and Standardized Appearance) calls for the use of drab dark brown colour on packs and prohibits the use of any design elements, logos or product branding.
