Digital Marketing

Shoppers use smartphones to make in-store purchase decisions: Survey

For all of the talk about online shopping, physical stores still play a major role in most people's path to purchase, according to a new survey by Retail Me Not Inc., conducted by Kelton Global.
Hershey taps into ASMR for feature film

Hershey Canada is tapping into the ASMR craze with the launch of a feature length movie to promote its Reese's Peanut Butter Cup brand.
Convenience Store News Canada launches 4 themed digital newsletters

Convenience Store News Canada is thrilled to announce four fresh digital newsletters designed to provide the news and information on topics important to you and the success of your business.
Consumer insights: Are YEMPS on your radar?

There is no doubt that becoming a parent influences an individual’s needs, priorities and food choices—perhaps more than any other life milestone.
JUUL Labs launches secret shopping program

Is that a customer or a secret shopper?
What's most important in the customer engagement equation?

Thanks to technology, connecting with customers is easier than ever before, whether it’s through loyalty programs, text messaging, social media, geofencing or in-app notifications.
Three steps to drive fuel-only customers into you c-store

It's a classic tale of two customers.
The golden rules for mastering c-store social media engagement

Capturing the attention of customers in today’s digital world is not easy.

Imperial Tobacco Canada launches retail campaign to curb youth vaping