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Loyalty Marketing

  • Soapy Brushy Puts the Polish on Car Wash Profits

    Hamilton, December 1, 2020: New independent creative consultancy agency Soapy Brushy is bringing more than 80 years of combined experience to the car wash industry.
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  • C-store IQ: Loyalty Report

    63% of Canadian loyalty program members saying they are actively leveraging their membership and are satisfied with the program.
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  • Shell to offer carbon offsets to fuel customers

    Shell Canada has announced that it will become the first fuel retailer in the country to offset carbon dioxide (CO2) emissions from customers' fuel purchases at Shell service stations across the country.

  • Deadline extended for the 2021 Product of the Year Canada Awards

    We’ve extended the deadline but time is running out.
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  • New reserve-based gas station honours tax rights

    Bayside Convenience and Gas sells fuel at 35% offWhat if we offered a service that rightfully belongs to Onkwehon:we?This thought is exactly what drove Gail (Scotty) Nelson and her husband Larry Daye to build a gas station that would provide fuel tax exemption to their clients.On October 6, Bayside Convenience store became the first gas station not only in Kanesatake but in its sister-community Kahnawake, where drivers can fill up their car without having to pay tax.“If you tank up, you save a lot of money,” said Nelson.The Revenu, Quebec program was introduced in 2011 so that anyone with a registration card from reserves or settlements could benefit from fuel tax exemption.

  • Mondelēz unveils racial equity initiative

    Mondelēz International.

  • C-store IQ: Marketing Report

    Sign of the times: On-site communications speak volumes when it comes to enticing customers in store As Canadian consumers become more selective about where and when they shop, it pays to know which marketing strategies resonate with shoppers at the gas and c-store level.
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  • Product of the Year Canada now accepting entries

    Product of the Year is the world’s largest consumer-voted award for product innovation.
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