Loyalty Marketing

Fuel retail sites look to the future with product and service refinements Innovation at Canada's fuel site forecourts has been top of mind for operators since the first gas station opened in Vancouver in 1907.

7Rewards members can enter for a chance to win a gaming console 7-Eleven Canada has unveiled a new 7Rewards For The Win PS5™ Contest, where customers over 13 years of age in British Columbia, Alberta, Saskatchewan, Manitoba and Ontario have a chance to win a PlayStation5 console.

Two family-run convenience retail businesses have social media success commonalities that they learned through trial and error.

Retail sales climbed for the seventh straight month in November as Black Friday deals and a rush to order online gifts early to avoid shipping delays pushed sales up 1.3% to $55.2 billion, Statistics Canada said Friday.But the federal agency's unofficial early estimate for December appeared to dampen the retail momentum.It said sales for the last month of 2020 - typically the peak of the holiday shopping season - potentially fell by as much as 2.6%.Retail expert Farla Efros said it's not surprising the sales would taper off in December given the heavy discounting offered on Black Friday in November, as well as Amazon's decision to move its Prime Day to mid-October."Most people took the opportunity to do their shopping early and get those deals,'' said Efros, president of HRC Retail Advisory.In addition, Toronto and the Peel region went into lockdown in late November, followed by the entire province of Ontario on Boxing Day.Efros said those restrictions likely negatively impacted retail sales throughout December.Meanwhile, the latest Statistics Canada figures show a strong growth in online shopping in November.Retail e-commerce sales for November were up 75.9% from the same month a year earlier, the agency said."The rise in sales coincided with retailers urging online shoppers to buy early to avoid shipping delays, as well as promotional events such as Black Friday,'' Statistics Canada said in its release.Royce Mendes, senior economist at CIBC Capital Markets, said in a client note that the growth in e-commerce sales was likely led by households staying at home more as COVID-19 cases were rising.He said numbers don't include "some of the largest online retailers, which the survey doesn't capture.''Food and beverage store sales were up 5.9% in November, even as about three% of all retailers were closed at some point in the month as restrictions tightened amid a resurgence in COVID-19 cases.Efros pointed out that restaurants in some areas were forced to close in November, likely leading to the increase in retail food sales at grocery stores.She said food price inflation may have also pushed the sales figures higher as well.Meanwhile, sales at auto parts dealers fell in November for the first time since April, as truck sales declined 4 % from November 2019, and passenger car sales tumbled 20.5% compared with the same month last year.

3 trends poised to shape convenience in 2021 In a world where consumers’ constantly changing product preferences, sky-high expectations and buying behaviours rule, trends often push c-stores to pivot, innovate and aim higher.

Retailers in Ontario will earn 30% sales commission for every pack of $5 Plinko tickets activated from January 4 to March 31, 2021. This is an increase of 22% over the regular commission of 8%.The Ontario Lottery and Gaming Corporation says the move is a way to "thank all our retailers and support you for your hard work through this challenging time due to the pandemic."It's also a strategy to drive customer awareness and sales growth of this new lottery game, which launches in the new year.Retailers will earn $105 per pack activated vs $28 based on regular commission of 8%: The promotion is slated to last three months.This fall, the Ontario Convenience Stores Association petitioned the provincial government to recognize and reward the key role that c-store operators play in driving revenue for the Ontario Lottery and Gaming Corporation by increasing lottery commissions across the board by 2%.As the cost of doing business for c-stores continues to increase—not to mention the added financial and related challenges brought on by the pandemic—the OCSA argues that this is an ideal opportunity for the province to support the channel and small business owners.  C-stores account for 76% of Ontario lottery sales for OLG.

More than a few people driving through Barry's Bay this past week had to do a double-take on the three large digital signs displayed by three local gas stations here.

63% of Canadian loyalty program members saying they are actively leveraging their membership and are satisfied with the program.