Loyalty Marketing

Given physical distancing measures put in place to stop the spread of COVID-19, 7-Eleven Canada is taking a different approach to 7-Eleven Day this year.The company traditionally celebrates by offering free Slurpees to customers on July 11 - the event is hugely popular, prompting long line-ups and even special visits from camps and day cares. This year, in order to prioritize the safety of staff, customers, and the neighbourhoods in which the stores operate, the celebrations will happen at a distance.

Even in these times, barely a day goes by where there’s not a dire warning about the environmental predicament the planet faces.

The confectionery industry is facing a once-in-a-lifetime period of uncertainty, as it is not immune to the pressures brought on by the COVID-19 pandemic.

The majority of Canadian consumers believe the convenience industry has stepped up to support communities and front-line workers during the COVID-19 crisis, according to a new survey from the Convenience Industry Council of Canada.

Imperial Oil is the latest major petroleum company to roll up its sleeves in the fight against COVID-19.

How can a business offering products or services raise their reputation and visibility in the marketplace?

National Car Wash Solutions, North America’s top car wash solution provider, will launch its Virtual Car Wash Convention & Showroom on April 9, which will provide on-going access for registrants to the show floor and education sessions over the next three months.

Tim Hortons and McDonald's Canada are the latest coffee purveyors to stop accepting reusable mugs brought in by customers amid concerns about the novel coronavirus outbreak."We will continue to monitor the situation and plan to reintroduce the policy at a later time,'' wrote McDonald's Canada spokeswoman Veronica Bart in an email.Tim Hortons said in a statement that it has made the change after listening to its restaurant owners and comments from its customers, even though health officials have not recommended any changes to its current procedures.The temporary move follows similar decisions by Starbucks and The Second Cup Ltd.