Loyalty Marketing

Turn your c-store into a hot (beverage) destinationPouring effort into creating a positive coffee experience for customers has some serious perks, as both convenience store owners and their java partners can attest.

7-Eleven Canada's 7Rewards loyalty members can now score delicious hot beverages for $1 every day of the month.

  We’ve seen remarkable change in our lifetimes, but what we’re experiencing now is different.

Car wash is a highly competitive field.

7-Eleven Canada is running a new promotion designed to make it a go-to destination for hot beverage drinker: Registered 7Rewards members can get a free small hot beverages on the 7th and 11th of every month until the end of the year.

With consumers snacking multiple times a day with no limitations as to what they constitute as a "snack," and purchasing their snacks from multiple sources, the industry is in the midst of a revolution — one that won't be short-lived, according to two IRI experts.

 Customization, freshness and bold flavors — these are qualities that an increasing number of consumers, particularly younger ones who have growing buying power, say they most want in the food they buy from convenience stores and other foodservice operators.This makes a strong case for offering made-to-order foodservice programs, but some existing c-stores don't have the in-store space to fit a full made-to-order program, while other c-stores might not be able to support or staff one based on the local market.C-store retailers without made-to-order foodservice programs are not doomed to fail; they can still be competitive — if they invest in and execute high-quality grab-and-go programs.Even chains that do lean in hard on made-to-order are leaving money on the table if they do not maintain a grab-and-go offering and put effort into keeping it strong.Here are four ways to make a grab-and-go foodservice program shine:1.

By Lawrence Herzog In 2017, Mid Island Co-op donated more than $150,000 to the Vancouver Island communities it serves.