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Loyalty Marketing

  • 7-Eleven Canada promo offers free hot beverages on the 7th and 11th of the month

    7-Eleven Canada is running a new promotion designed to make it a go-to destination for hot beverage drinker: Registered 7Rewards members can get a free small hot beverages on the 7th and 11th of every month until the end of the year.
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  • Path to purchase for candy and snacks is changing

    With consumers snacking multiple times a day with no limitations as to what they constitute as a "snack," and purchasing their snacks from multiple sources, the industry is in the midst of a revolution — one that won't be short-lived, according to two IRI experts.
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  • Four steps to make your c-store a foodservice destination

     Customization, freshness and bold flavors — these are qualities that an increasing number of consumers, particularly younger ones who have growing buying power, say they most want in the food they buy from convenience stores and other foodservice operators.This makes a strong case for offering made-to-order foodservice programs, but some existing c-stores don't have the in-store space to fit a full made-to-order program, while other c-stores might not be able to support or staff one based on the local market.C-store retailers without made-to-order foodservice programs are not doomed to fail; they can still be competitive — if they invest in and execute high-quality grab-and-go programs.Even chains that do lean in hard on made-to-order are leaving money on the table if they do not maintain a grab-and-go offering and put effort into keeping it strong.Here are four ways to make a grab-and-go foodservice program shine:1.
  • Mid Island Co-op builds loyalty from the inside out

    By Lawrence Herzog In 2017, Mid Island Co-op donated more than $150,000 to the Vancouver Island communities it serves.
  • 5 in-store technologies to drive sales and improve customer experience

      It’s hard these days to keep up with the speed at which technologies are developed.
  • Dépanneur Le Pick-Up: The heart of the community

    Montreal dépanneur owners Penny Pattison Bernadette Houde were aspiring entrepreneurs looking for a small business they could buy and run together. Together, they created a thriving business.
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  • 6 levers to transform your foodservice program

    The 2019 Convenience Store News Foodservice Summit in Austin, TX featured multiple presentations from industry experts, designed to help the retailer attendees rethink their approach to the category.
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