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Loyalty Marketing

  • Deadline extended for the 2021 Product of the Year Canada Awards

    We’ve extended the deadline but time is running out.
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  • New reserve-based gas station honours tax rights

    Bayside Convenience and Gas sells fuel at 35% offWhat if we offered a service that rightfully belongs to Onkwehon:we?This thought is exactly what drove Gail (Scotty) Nelson and her husband Larry Daye to build a gas station that would provide fuel tax exemption to their clients.On October 6, Bayside Convenience store became the first gas station not only in Kanesatake but in its sister-community Kahnawake, where drivers can fill up their car without having to pay tax.“If you tank up, you save a lot of money,” said Nelson.The Revenu, Quebec program was introduced in 2011 so that anyone with a registration card from reserves or settlements could benefit from fuel tax exemption.
  • C-store IQ: Marketing Report

    Sign of the times: On-site communications speak volumes when it comes to enticing customers in store As Canadian consumers become more selective about where and when they shop, it pays to know which marketing strategies resonate with shoppers at the gas and c-store level.
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  • Product of the Year Canada now accepting entries

    Product of the Year is the world’s largest consumer-voted award for product innovation.
  • Ontario CStore Day goes virtual

    CStore Days will once again take place throughout Ontario, but with a twist.
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  • 7-Eleven Day cancelled in favour of distanced celebrations

    Given physical distancing measures put in place to stop the spread of COVID-19, 7-Eleven Canada is taking a different approach to 7-Eleven Day this year.The company traditionally celebrates by offering free Slurpees to customers on July 11 - the event is hugely popular, prompting long line-ups and even special visits from camps and day cares. This year, in order to prioritize the safety of staff, customers, and the neighbourhoods in which the stores operate, the celebrations will happen at a distance.
  • Cause for concern

    Even in these times, barely a day goes by where there’s not a dire warning about the environmental predicament the planet faces.
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