Retailer Campaigns

The Ontario Convenience Stores Association and its affiliate property, FreeourBeer.ca, are partnering with the Ontario Government on a new website designed to educate the public and convenience store operators about plans to expand alcohol sales in the province.

A survey by NeonPlus found that 64% of customers are more attracted to stores that have eye-catching illuminated digital signage.The UK-based company surveyed 1,000 people by showing them a  selection of store signage and asking which was more appealing and best grabbed their attention, according to a press release.Cutting through the clutter competing for consumers' attention isn't easy.