Marketing Tactics

Convenience Store News Canada is pleased to partner with Food Banks Canada for the Star Women in Convenience Virtual Celebration.

7‑Eleven, Inc. is partnering with Forever 21 for a fashion-oriented program made for social media and social distancing.

Ontario's government had no right to “stick it to'' the federal Liberals by forcing gas stations to display anti- carbon tax stickers, a Superior Court judge said Friday as he struck down the law as unconstitutional.

Sign of the times: On-site communications speak volumes when it comes to enticing customers in store As Canadian consumers become more selective about where and when they shop, it pays to know which marketing strategies resonate with shoppers at the gas and c-store level.

The importance of hand hygiene was highlighted early in the global COVID-19 pandemic.

The fast-moving consumer goods (FMCG) industry experienced significant and prolonged lifts in sales across most categories as COVID-19 spread and drove people into weeks of lockdown.

As Canadians entered 2020, they could not have foreseen what the new decade would bring.

When the Cannabis Act was passed in 2018, the stigma around pot use started to subside and opened up new doors for convenience stores to stock accessories for their customers and grab a slice of a robust market—once the domain of smoke, aka head, shops.  It’s a natural fit for convenience stores, according to Patrick Vandermeulen, retail advisor, Canadian Lumber, a Nova Scotia-based company selling rolling papers made without allergens, bleach and other chemicals.“This is a great opportunity for c-stores.