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Marketing Tactics

  • Holiday socializing 2.0: Eat, drink and be wary

    With some adjustments, foods and beverages will remain at the centre of celebrations.
  • Holiday socializing 2.0: Eat, drink and be wary

    With the constant uncertainty and change that is prominent in a COVID-19 environment, it is vital that we look towards the face of this new reality and consider how we might adapt upcoming fall and winter celebrations.Undoubtedly, foods and beverages will remain at the centre of these celebrations, particularly during the upcoming treat-focused Halloween 2020 season and into the myriad of winter social occasions.
  • Still time to enter Product of the Year Canada Awards

    Deadline for entries is October 31, 2020.
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  • Ferrero Canada appoints new president

    Alessandro Natola is the new president of Ferrero Canada.
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  • National Convenience Week raises $75,000 for Make-A-Wish Canada

    The Convenience Industry Council of Canada and its member partners raised more than $75,000 for Make-A-Wish Canada during National Convenience Week.
  • Pump Chats Podcast

        OCTANE and Convenience Store News Canada are pleased to present Pump Chats, a new podcast hosted by Jennifer Stewart, CIPMA president and CEO.
  • Vapers, smokers take a hit as N.L. budget focuses on prevention

    If you took up vaping to avoid the taxes on cigarettes, your luck just ran out.A 20% tax on vaping products was a key feature of the Newfoundland and Labrador budget September 29, which aimed to focus as much as possible on community health and prevention.Vaping has so far escaped the province's sin tax net, even though research suggests the practice can present significant health risks, especially for teens and young adults.The province also added an extra 10 cents in taxes per gram of loose tobacco and five cents per cigarette.The budget also allocated $1.7 million for school initiatives, awareness campaigns and cessation programs to help reduce tobacco use and vaping.
  • Who are the people in your neighbourhood?

    New research from Ethnicity Matters shows how important it is to understand diverse, multicultural Canadians to strengthen the post-COVID-19 economic recovery.
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