Marketing Tactics

Who needs sugary snacks when you can have salty ones?

Coca-Cola is working with Sheridan College’s Centre for Advanced Manufacturing and Design Technologies (CAMDT) to produce and distribute protective countertop shields for small businesses, including local convenience stores and restaurants hit by the COVID-19 pandemic.The initiative is designed to support and help business owners continue to operate while maintaining physical distancing measures.The project came about when Coca-Cola spoke to their customers and realized that a number of smaller, local businesses did not have protective shields or or only had temporary solutions, thereby putting staff and customers at risk.“Retailers and restaurants are working hard to ensure that Canadians can get the food, drinks and supplies they need during this challenging time,” Ron Soreanu, VP, public affairs & communications at Coca-Cola Ltd., said on the company’s website.

Given physical distancing measures put in place to stop the spread of COVID-19, 7-Eleven Canada is taking a different approach to 7-Eleven Day this year.The company traditionally celebrates by offering free Slurpees to customers on July 11 - the event is hugely popular, prompting long line-ups and even special visits from camps and day cares. This year, in order to prioritize the safety of staff, customers, and the neighbourhoods in which the stores operate, the celebrations will happen at a distance.

In an effort to build customer confidence and stop the spread of COVID-19, sturdy hand sanitizing stations are an essential line of defence for c-store, gas and car wash sites.

In the wake of increased scrutiny and accountability around the Black Lives Matter movement, Conagra is conducting a review of its famous Mrs.

Shopify Inc.

As provinces and regions enter new stages of re-opening in the era of COVID-19, more drivers will be on the roads, whether commuting to work, visiting reopened businesses or summer travels—and that could present opportunities for convenience stores.Overall, 84% of drivers surveyed say they will be visiting convenience stores on their journeys: 23% say they will shop at convenience stores as part of their regular routine, 38% say they will shop at stores when they need something, and an additional 23% say they will only purchase gas at convenience stores, according to a consumer survey conducted for the National Association of Convenience Stores by PSB Insights.

Most of us are familiar with the slew of well-known phrases that, for decades, have been imprinted into the eating culture of Canadians.