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Marketing Tactics

  • Foodservice fights back after 800,000 jobs lost due to COVID-19

    Restaurants Canada estimates that 800,000 foodservice jobs have already been lost nationwide due to COVID-19 and might not return if current conditions continue.Canada’s $93 billion foodservice industry represents 4% of the country’s GDP and many run in tandem or share sites with c-stores and gas stations.Nearly 10% of the country’s restaurants have already closed permanently, and many more might close by the end of April if conditions don’t improve.With businesses now struggling to pay rent and other bills due in April, the national association has conducted a survey to shed light on the state of the industry.
  • PECO Car Wash Systems selected for 'World's Greatest!' television series

    How2Media, the producers of the television show “World’s Greatest!...” selected PECO Car Wash Systems to be a part of the popular television series.
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  • Companies rush to pivot advertising plans during COVID-19 pandemic

    As the COVID-19 pandemic started to spread, Tim Hortons reviewed its advertising plans and decided they no longer made sense as store closures, wide-scale layoffs and physical distancing upended life in Canada.
  • Cracking down on price gouging

    Canadians have been concerned about food supply and food prices since the start of the COVID-19 outbreak.
  • Car wash chemistry moves to a gentler eco-footprint

    Today’s car wash operation is a much ‘greener’ environment than it was in the not too distant past when harsh chemicals were the staple of the industry.
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  • Online marketing: Be where your customers are

    How can a business offering products or services raise their reputation and visibility in the marketplace?
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  • Video and printable guidelines remind customers to shop smart

    Retail Council of Canada (RCC), on behalf of the retail industry in Canada, is sharing a short video and other resources outlining the precautions and guidelines convenience, grocery and drugstore shoppers should follow to keep everyone safe during the COVID-19 pandemic.It's a welcome move, as retailers struggle to keep themselves and staff save from customers who "just don't get it."Convenience Store News Canada and Octane asked c-store and gas operators about how the crisis is affecting their business and here's what we heard in terms of how customers are behaving in-store."We still have groups of young kids/teens coming in together for snack items.
  • Newfoundland allows specialty vape shops to remain open during COVID-19 crisis

    The Canadian Vaping Association (CVA) is commending the Government of Newfoundland and Labrador for allowing specialty vape shops to continue to operate under strict social distancing protocols during the COVID-19 crisis."Allowing vape shops to operate using only contactless curbside pickup protocols will prevent thousands of Newfoundlanders from being forced back to combustible tobacco, a product known to kill one in two users," the association said in a statement.“We applaud the Government of Newfoundland and Labrador for having found an appropriate means to care for the physical and mental health needs of vapers while ensuring the safety and protection of all individuals in their province.  The vapers in this province will continue to have access to the low nicotine harm reduction products which are only available in adult access product vape shops, while strict social distancing protocols implemented will serve to protect the public and staff,” said Darryl Tempest, executive director of The Canadian Vaping Association.
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