Marketing Tactics

Learn to be social
In every issue of YCM/Octane we share stories from convenience, gas and wash retailers who are using social media to build a community of loyal customers. Pictured above is Scott Knack, owner of Alcona Esso in Innisfil, Ont. Over the last couple of years, Scott and his team have built up a Facebook following of more than 1,400 people. Check out their social media story "Making Friends" in the January issue of YCM/Octane. It's full of innovative ideas and tips to help you learn from their success.
Free Our Beer!
Do you want to sell beer and wine in your c-store?

Pioneer Energy renews successful Bonus Bucks Loyalty Card Program contract to 2018

March 1, 2013, Aurora, Ontario - Pioneer Energy LP, based in Burlington, Ontario, has renewed one of the most successful petroleum loyalty card programs in Canada - Pioneer Bonus Bucks - continuing their profitable relationship with LoyalMark Division of KESM Transaction Solutions Inc.
Blog: 3 ways to boost profits today!

Take two minutes out of your day to watch this video, which features Roland Park, owner of IDA Milk and Variety in Toronto. He'll walk you through three ways to profit from promotions. If you follow these simple tips, you might just see a lift in sales!
ACSA highlights c-store successes in 2012

If you need proof that the convenience channel is thriving in Atlantic Canada, look no further than the Atlantic Convenience Stores Association’s Industry Conference & Awards Gala...
OCSA winning battles for retailers

From the fight for beer and wine sales in c-stores and the looming threat of a plastic bag ban in Toronto, to the increasing concern over contraband tobacco and tragic incidents of fuel theft, 2012 was a tough year for Ontario c-store owners.
Win with the top king chocolate SKUs

The singles segment may be the star of the chocolate category in the convenience-gas channel, but retailers should never forget about the unsung hero that attracts a different type of chocolate shopper...
How to drive traffic with promotional tools

Consumer promotions from major suppliers give retailers the opportunity to focus on their customers, providing them with the exciting in-store environment they can’t wait to shop...
Boost sales with POS materials

In the small community of Sioux Narrows, Ont., word travels fast. That’s why Anthony Gill, owner of Gill’s Trading Post, uses point-of-sale materials to ensure his customers notice new products and promotional deals available in his store...
10 things you must do at The Convenience U CARWACS Show

The Toronto Convenience U CARWACS Show turns 10 this year, and the industry can’t wait to get together and celebrate at Toronto’s International Centre March 5 and 6...
Transchem environmentally responsible car care

Transchem offers a variety of custom marketing support items including windmasters, pylons, banners, and arch and coin-op signs. We offer everything you need to promote the environmentally friendly AutoLux and RainCoat names you’ve come to trust...
Diesel Exhaust Fluid (DEF) Storage

Changing regulations in Canada and new diesel engine technology are creating demand for a new product – Diesel Exhaust Fluid (DEF). After extensive research, ZCL Composites Inc., North America’s leading supplier of Fibreglass Reinforced Plastic (FRP) storage solutions, is excited to introduce its underground DEF Storage Tank.