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Marketing Tactics

  • 7-Eleven Day cancelled in favour of distanced celebrations

    Given physical distancing measures put in place to stop the spread of COVID-19, 7-Eleven Canada is taking a different approach to 7-Eleven Day this year.The company traditionally celebrates by offering free Slurpees to customers on July 11 - the event is hugely popular, prompting long line-ups and even special visits from camps and day cares. This year, in order to prioritize the safety of staff, customers, and the neighbourhoods in which the stores operate, the celebrations will happen at a distance.

  • McCowan's latest freestanding hand sanitizing station puts customer safety first

    In an effort to build customer confidence and stop the spread of COVID-19, sturdy hand sanitizing stations are an essential line of defence for c-store, gas and car wash sites.
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  • Conagra announces Mrs. Butterworth's brand review

    In the wake of increased scrutiny and accountability around the Black Lives Matter movement, Conagra is conducting a review of its famous Mrs.
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  • Shopify and Walmart team up to take on Amazon

    Shopify Inc.
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  • C-store customers want clean bathrooms and hand sanitizer stations: Study

    As provinces and regions enter new stages of re-opening in the era of COVID-19, more drivers will be on the roads, whether commuting to work, visiting reopened businesses or summer travels—and that could present opportunities for convenience stores.Overall, 84% of drivers surveyed say they will be visiting convenience stores on their journeys: 23% say they will shop at convenience stores as part of their regular routine, 38% say they will shop at stores when they need something, and an additional 23% say they will only purchase gas at convenience stores, according to a consumer survey conducted for the National Association of Convenience Stores by PSB Insights.

  • Breakfast is an important meal of the day for c-stores

    Most of us are familiar with the slew of well-known phrases that, for decades, have been imprinted into the eating culture of Canadians.
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  • Cause for concern

    Even in these times, barely a day goes by where there’s not a dire warning about the environmental predicament the planet faces.

  • National Convenience Week kicks off August 31

    The Convenience Industry Council of Canada is moving ahead with plans for this year's National Convenience Week, which is to take place across the country from August 31st to September 4th.
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