Marketing Tactics

As COVID-19 reduces access to food and other essential goods for Canadians, PepsiCo Canada and the company’s philanthropic arm, The PepsiCo Foundation, is launching a number of community-based initiatives.With COVID-19 wreaking havoc everywhere, the devastation looms large on the country's food banks, where stocks are down and demand is way up.

The majority of Canadian consumers believe the convenience industry has stepped up to support communities and front-line workers during the COVID-19 crisis, according to a new survey from the Convenience Industry Council of Canada.

Imperial Oil is the latest major petroleum company to roll up its sleeves in the fight against COVID-19.

New products and a taste for nostalgia make frozen treats cooler than ever Canadians are no longer waiting until summer to indulge in frozen treats.

Online resource hub helps c-store employees cope with stress and anxiety during the pandemic As grocery and c-store workers take on the role of essential service providers during the COVID-19 crisis, the Centre for Addiction and Mental Health (CAMH) wants them to know they’re not alone.

The 23rd World Petroleum Organizing Committee is moving ahead with plans to host the event in Texas at the end of the year.

Restaurants Canada estimates that 800,000 foodservice jobs have already been lost nationwide due to COVID-19 and might not return if current conditions continue.Canada’s $93 billion foodservice industry represents 4% of the country’s GDP and many run in tandem or share sites with c-stores and gas stations.Nearly 10% of the country’s restaurants have already closed permanently, and many more might close by the end of April if conditions don’t improve.With businesses now struggling to pay rent and other bills due in April, the national association has conducted a survey to shed light on the state of the industry.

How2Media, the producers of the television show “World’s Greatest!...” selected PECO Car Wash Systems to be a part of the popular television series.