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Marketing Tactics

  • Ontario CStore Day goes virtual

    CStore Days will once again take place throughout Ontario, but with a twist.
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  • The latest vaping news

    As a category, vaping is in flux, with new rules and regulations rolling out across the country in 2020.
  • With stadiums, theatres closed, Coke Q2 revenue plunges

    Beverage giant thinks the worst is behind it Coca-Cola's revenue plunged 28% in the second quarter, but the company thinks the worst could be behind it.
  • Celebrate good times, come on!

    Changing consumer behaviour is affording c-stores a unique opportunity to help customers mark special moments, from family moving nights to Halloween, but it starts with the right product mix.
  • Manitoba government offers more subsidies for businesses hit by COVID-19

    The Manitoba government is extending and expanding a wage-subsidy program to spur job creation during the COVID-19 pandemic.
  • Burger King addresses climate change by changing cows' diets

    Burger King is staging an intervention with its cows.
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  • Business model helps Couche-Tard navigate COVID-19

    LAVAL, Quebec — Alimentation Couche-Tard Inc., parent company of Circle K, reported a relatively strong fourth quarter for its 2020 fiscal year despite grappling with the challenges of the COVID-19 pandemic."Our agile, decentralized model, as well as the advancements we made in operational excellence this past year, helped us to face the unprecedented challenges of COVID-19 and I'm proud to say, I think we've emerged from this historic year a better and stronger company, both financially and culturally," president and CEO Brian Hannasch stated during the company's Q4 earnings call on June 30."We ended the fourth quarter with strong top-line trends, including 12 weeks of positive traffic, before we endured a significant decline in traffic and fuel volumes with the pandemic stay-at-home orders implemented across our global footprint," he added.Looking at the fourth-quarter numbers, same-store merchandise revenue decreased by 0.5 percent in the United States and 6.5 percent in Europe, while increasing 4.7 percent in Canada compared to the same quarter last year.From a fuels perspective, volumes declined sharply during the first weeks following the stay-at-home orders.
  • Ban on vaping ads that can be seen by youth to take effect in August

    Ottawa's new rules restricting the promotion of vaping products in places young people can access are set to come into effect next month.Health Canada published regulations July 8 prohibiting vaping advertisements in public spaces where youth may be exposed to them.The ban applies to all retail locations and online stores that sell e-cigarettes, except for adult-only establishments.The measures are set to take effect on Aug.
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