Marketing Tactics

It’s back (to front)!

Parkland Fuel Corporation is launching Journie, a nationwide rewards and customer loyalty program with CIBC as its strategic banking partner.

Rainn Wilson, perhaps best known for playing Dwight Schrute in The Office, will share the story behind his career in a keynote address at the 2019 Path to Purchase Expo (P2PX).

Ontario announced Friday it will ban the promotion of vaping products in convenience stores and gas stations, a move critics said does not go far enough to protect the health of young people.

Juul Labs stopped selling fruit and dessert flavours Thursday, acknowledging the public's "lack of trust'' in the vaping industry.

This year’s Path to Purchase Expo (P2PX) will include the co-located Consumer Goods Sales & Marketing Summit (CGSM), adding even more thought leadership and unique business opportunities to the already extensive expo agenda.

"Greenfield" refers to a virgin market yet to be commercially exploited. From a business perspective, it’s elusive and appealing because of how infrequently it occurs, as well as the potential for windfall results.

The joint venture between beer giant Molson Coors and pot producer Hexo Corp.