To capture share and drive engagement in a price-sensitive market, data shows convenience and gas leaders must deploy a dual-track tech strategy that scales valuable app-based rewards for younger cohorts, while preserving connections that keep older customers coming back for more.
From streamlining staff management to predicting customer churn, AI-driven tools are helping operators manage daily operations, maximize efficiency and reimagine the customer journey.
Hershey Canada capitalizes on consumer engagement using high-foot-traffic activation and impulse display strategies to keep Oh Henry! top-of-mind as a "Hunger Bar."
