Cadbury launches new campaign: "Make Every Bite Count"
Make Every Bite Count, a national campaign encourages Canadians to turn everyday chocolate purchases into meaningful support for those in need.
As part of its continued commitment to supporting Canadians in need, Cadbury is contributing a total of $200,000 to Food Banks Canada and select affiliate food banks. Through the campaign, a portion of proceeds from Cadbury product sales between April 6 and May 18 will be donated, up to $100,000. Additionally, Cadbury will be making a direct donation of $100,000 to Food Banks Canada.
Inspired by hockey culture, Make Every Bite Count transforms jersey numbers into real numbers and staggering stats behind food insecurity in Canada, "Canadians love hockey, and they also care deeply about their communities," said Pierina DeCarolis, head of communications and community impact, Mondelēz Canada. "With this campaign, Cadbury is striving to be a real force in the fight against food insecurity, using our brand to drive meaningful change. By bringing together a shared love of hockey with a shared commitment to giving back, we're making it simple for Canadians to take action. When you buy a Cadbury product, you're helping donate a meal to someone who needs it."
To rally fans nationwide, Cadbury has once again partnered with the NHLPA and hockey standouts Nazem Kadri and Marie-Philip Poulin, who are bringing their leadership and community spirit to the campaign, inspiring Canadians to unite, show their pride, and make an impact.
"Seeing the number, seeing my number being a part of the stats is something that's really eye opening to me," said Marie Philip-Poulin. "I think it's a basic right. Every person in Canada should be able to have food on their table."
I'm proud to be back supporting Cadbury and the incredible work they're doing behind the scenes to help families facing food insecurity," said Nazem Kadri. "When you see kids and young families struggling to find their next meal, it really hits home. You might think buying one chocolate bar won't make a difference, but when a lot of people come together to give a little, it can go a long way."
Canada's need for food banks is at an all-time high, with nearly 2.2 million visits to food banks each month.
"Food bank visits in Canada continue to grow at a record pace," said Erin Filey-Wronecki, chief development and partnerships officer at Food Banks Canada. "Campaigns like Make Every Bite Count are vital in helping us respond to increasing demand across the country. We're grateful for Cadbury's continued partnership and for the people in Canada who choose to turn small, everyday actions into meaningful support for their neighbours."
Mondelez Canada, parent company of Cadbury, is a long-standing partner of Food Banks Canada, having helped donate more than 22 million meals since 2013. Canadians can support Cadbury and Food Banks Canada in their mission by making every bite count with the purchase of their favourite Cadbury product.