Fuel up: Circle K Canada and Celsius drop limited-time racing flavourIt's currently available only for a limited-time exclusively at Circle K. PepsiCo introduces new corporate brand identityNew look is a symbol of transformation that captures the energy, optimism and ambition of PepsiCo. Lay’s revamps its look and its recipes Redesign made to mark the brand’s 100th anniversary. Gatorade and Cheetos are among the Pepsi products getting a natural dye makeover PepsiCo announced in April that it would accelerate a planned shift to using natural colors in its foods and beverages. Celsius Holdings and PepsiCo strengthen strategic partnership Celsius Holdings acquires the Rockstar Energy brand in the U.S. and Canada from PepsiCo, creating a total energy portfolio. Packaging mix-up leads High Noon to recall some two lots of its drinks in the U.S. Mix-up had some High Noon vodka seltzers mislabeled as Celsius Astro Vibe Energy Drink. Hoist appoints Gerry David as new board member Hoist expanding its IV-level hydration into new markets. PepsiCo releases its quarterly and 2023 results Company delivers 9.5% organic revenue growth for 2023 even with Quaker product recall. Celsius expands to Canada Celsius and PepsiCo expand distribution arrangement to include Canada. 1
