Farm Boy announces participation in Feed The Dream campaign
Farm Boy announced its inaugural participation in the Feed The Dream campaign as an official grocer of Team Canada for the Milano Cortina 2026 Olympic and Paralympic Games.
Launched by Empire Company Limited in 2021, Feed The Dream celebrates family, community, and the importance of proper nutrition in reaching athletic dreams.
"At Farm Boy, we believe that strong values are the foundation of building and growing opportunity, and unparalleled, sustained success is built with the support of strong communities," said Shawn Linton, president and general manager at Farm Boy Company Inc. "We are proud to support our Team Canada athletes in the upcoming Olympic and Paralympic Games as well as nourish the dreams that inspire youth in communities across Ontario."
Coinciding with the announcement, Farm Boy is launching two Farm Boy Feed The Dream Grants, each valued at $10,000. Designed to support Ontario's youth closer to reaching their sporting dreams, the grant offers youth and their families funds to purchase groceries and contribute to other costs associated with organized sport.
Ontarians are invited to nominate youth in their local community for a chance to win one of two $10,000 grants by sharing their story and showcasing their dedication to sport and community. Applications for the Farm Boy Feed The Dream Grant will be open from January 8 to February 15, 2026, on the Farm Boy website.
Additionally, Farm Boy is proud to announce its Team Canada partner athletes: Renata Fast, Ice Hockey and Ivanie Blondin, Speed Skating – Long Track.
