Ferrara Launches Nerds Gummy Clusters Berry in Canada
Ferrara announced the launch of Nerds Gummy Clusters Berry in Canada and is supporting the availability of Canadian favourite with a Nerds annual Big Game commercial.
"We are thrilled to see the love for Nerds Gummy Clusters candy growing in Canada," said Emad Tadros, Canada country manager, Ferrara. "Whether enjoyed on-the-go or with friends, Nerds Gummy Clusters Berry offers an unbeatable taste and is another delicious addition to the Nerds portfolio in Canada."
With its availability on Canadian store shelves, Nerds has partnered with Bell Media's TSN throughout the football playoffs to bring viewers on-air Nerds Football Trivia. The brand will also air its second annual Big Game commercial featuring Shaboozey. The commercial is set to Shaboozey's remake of New Orleans native Louis Armstrong's hit, "What a Wonderful World”.
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Additionally, to celebrate the arrival of Berry and gear up for the Big Game, Nerds invites the public to their activation at Toronto Eaton Centre from Friday, February 7, to Sunday, February 9. The activation gives Canadians a chance to show off their football throwing skills for a chance to win prizes.
Nerds Gummy Clusters Berry and Rainbow 142g bags are both available at retail stores across Canada.