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12/15/2022

Frito-Lay Canada unveils 'Made for the Moment' murals in Toronto and Vancouver

Work by Canadian artists celebrate Canada's love of soccer.
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Mural by Carson Ting. Photography courtesy Frito Lay Canada
Mural by Carson Ting. Photography courtesy Frito Lay Canada

Frito-Lay Canada commissioned two local artists to create murals in Toronto and Vancouver as part of its soccer-focused campaign, Made for the Moment. 

The two contributing artists are B.C.-based Carson Ting and Ontario-based Adrian Hayles.

Ting’s Vancouver mural, in which a Canadian goose appears to be kicking a soccer ball, is located at 655 Smite Street.

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Mural by Adrian Hayles. Photography courtesy Frito Lay Canada
Mural by Adrian Hayles. Photography courtesy Frito Lay Canada

Hayles’s graffiti mural, which features a woman soccer player, can be found at 22 Queen Street West.

"The Made For The Moment campaign was designed to celebrate all Canadians' love of soccer and their unique relationship to the game. To celebrate this relationship and extend the campaign, we're thrilled to partner with Carson and Adrian on creating these unique art installations that each bring a different perspective of how soccer and Frito-Lay come together to make the moment special in their hometowns and some of our biggest most vibrant cities," said Jess Spaulding, chief marketing officer of Frito-Lay and Quaker Canada, in a statement.