Keurig Dr Pepper Canada partnering with Cove Drinks
Keurig Dr Pepper Canada announced it has entered into an exclusive agreement with Cove Drinks Inc., a Canadian beverage manufacturer, to lead the national sales, distribution and omni-marketing execution of Cove Soda.
This partnership expands Keurig Dr Pepper Canada’s portfolio of carbonated drinks to now include zero sugar, probiotic sodas to meet the wellness expectations of a growing number of Canadian consumers.
"This partnership represents a bold and strategic step forward in the evolution of our CSD portfolio," said Jean Gagnon, vice-president, cold beverages at Keurig Dr Pepper Canada. "Cove Soda is uniquely positioned at the intersection of taste and function, aligning perfectly with consumer demand for health-conscious refreshment. We're proud to support a Canadian success story that complements our vision for a more diverse and modern beverage offering."
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Founded in Halifax, Nova Scotia, Cove Soda has experienced rapid growth across Canada and the U.S. since its 2023 launch with a flavour lineup that balances nostalgia with functionality. Flavours include Classic Cola, Orange Cream, Blue Razz and Ice Pop.
"This is a defining milestone for Cove Soda," said John MacLellan, CEO and co-founder of Cove Drinks Inc. "What started as a local idea in Nova Scotia has grown into a movement, proving that soda can evolve with consumer values. This partnership with KDP Canada gives us the reach and operational strength to bring Cove Soda to even more Canadians, while staying true to what makes our brand special."
Keurig Dr Pepper Canada will work in leveraging its retail partnerships, distribution network and omni-marketing expertise to scale Cove Soda's availability and accelerate its market penetration.
The transition of Cove Soda's commercial operations Keurig Dr Pepper Canada is set to be completed by the end of 2025.
Additional terms of the agreement were not disclosed.
