From muffins and cookies to seasonal treats, baked goods are proving to be a high-margin, impulse-driven category (especially when paired with a strong coffee program).
Leila Fenc of the Petro-Canada CareMakers Foundation will be joined by Roxanne Joyal, &Back Coffee; Kathy Murphy, Coke Canada Bottling; and Rick Rabba, Rabba Fine Foods is discuss how values drive value.