Marketing

  • C-store IQ: Loyalty Report

    63% of Canadian loyalty program members saying they are actively leveraging their membership and are satisfied with the program.
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  • C-store IQ: Marketing Report

    Sign of the times: On-site communications speak volumes when it comes to enticing customers in store As Canadian consumers become more selective about where and when they shop, it pays to know which marketing strategies resonate with shoppers at the gas and c-store level.
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  • Celebrate good times, come on!
    Changing consumer behaviour is affording c-stores a unique opportunity to help customers mark special moments, from family moving nights to Halloween, but it starts with the right product mix.

  • Socially connected: Dépanneur R. Prud’homme
    Located on the edge of Quebec’s vast wilderness, Dépanneur R. Prud’homme combines a modern approach with small-town charm

  • Sweet strategies to drive seasonal candy sales
    The holiday season is in full swing and these seasonal insights can help convenience store retailers increase product sales.
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  • 3 tips for capitalizing on 'fifth season' micro holidays
    “Retail seasons have gotten longer, major holidays are overlapping, and shoppers are continuously finding ‘mini’ moments in their lives to enjoy each holiday."

  • Change is the operative word at Dépanneur Simone
    Change is not only the one constant in life, but essential to running a successful business, according to Jasmin Faucher. “If you don’t change anything, nothing will change,” states the co-owner of Dépanneur Simone, a convenience store and gasoline station in Saint-Mathias-sur-Richelieu, south of Montreal.
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  • Increase cough sales video
    We’re into a new year and the winter has definitely arrived for Canadians. As a c-store owner, you may notice more and more of your customers coming into your store looking for cough drops...

  • Are you running successful promotions?
    There's a lot more to a well-run promotion than just getting the right product on the shelf. Take two minutes out of your day and watch our CCentral video, "Five ways to run a successful promotion...
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