Marketing

There is a myriad of national or faux holidays occurring multiple times a month that present opportunities for convenience store retailers to leverage the occasion to increase sales and profits

63% of Canadian loyalty program members saying they are actively leveraging their membership and are satisfied with the program.

Sign of the times: On-site communications speak volumes when it comes to enticing customers in store As Canadian consumers become more selective about where and when they shop, it pays to know which marketing strategies resonate with shoppers at the gas and c-store level.

Changing consumer behaviour is affording c-stores a unique opportunity to help customers mark special moments, from family moving nights to Halloween, but it starts with the right product mix.

Located on the edge of Quebec’s vast wilderness, Dépanneur R. Prud’homme combines a modern approach with small-town charm

The holiday season is in full swing and these seasonal insights can help convenience store retailers increase product sales.

“Retail seasons have gotten longer, major holidays are overlapping, and shoppers are continuously finding ‘mini’ moments in their lives to enjoy each holiday."

Change is not only the one constant in life, but essential to running a successful business, according to Jasmin Faucher. “If you don’t change anything, nothing will change,” states the co-owner of Dépanneur Simone, a convenience store and gasoline station in Saint-Mathias-sur-Richelieu, south of Montreal.