Marketing

Join Colleen Cronin, managing director of Shopper Marketing Media, and Pat Pellegrini, CEO of Vividata, as they share the value of female shoppers and how convenience-gas operators and brands can widen their appeal.

Lineup includes some returning favourites and some new cold beverage flavours.

Canadians can share a personalized can of Coca-Cola with friends and family.

Knowing what your customers want will help your store find the right mix of goods and the right price points for them.

Tim Hortons adds Oreo cookies to its new spring baked goods lineup.

Waypoint Convenience to celebrate customers with appreciation event in support of MusiCounts and Junos partnerships.

“Cold Court Classic” tournament will celebrate the partnership.

Over 1.1 million rewards available, including three grand prizes of $75,000 each.

Mini rice cake snacks are trending as a low-calorie snack, with conversations up 24% in the last three months and sales continuing to rise.

Amid ongoing tariff threats, retailers and companies take steps to turn lemons into lemonade, taking the opportunity to celebrate their Canadian-ness and educate consumers.