Maxi grocery expanding beyond Québec
Maxi, Loblaw's discount banner in Québec, today announced the upcoming opening of a new store in Caraquet, New Brunswick this fall.
This marks the first location for the popular Quebec banner outside of its home province.
The expansion reflects the organization's confidence in Maxi's proven business model, which focuses on delivering value to consumers without compromising on quality and freshness. The company believes Maxi's strong brand and commitment to meeting the evolving needs of consumers will resonate in this new market.
"At Loblaw, we're always looking for ways to bring value to more communities across Canada, and we believe Maxi offers a wonderful opportunity to do just that in Caraquet," said Melanie Singh, president, hard discount division, Loblaw. "The strong community values, Francophone heritage, and thriving region resonate deeply with the DNA of the Maxi banner, and we look forward to being part of this community."
"The Town of Caraquet is pleased to welcome the first Maxi store outside of Quebec to its territory. This demonstrates the dynamism of our town and the growth of its business community," said Bernard Thériault, Mayor of the town.
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"We are coming to Caraquet with our newest concept, which is a simplified and user-friendly shopping experience in a modern and welcoming environment," said Patrick Blanchette, vice-president, Maxi. "Maxi is the smart choice for consumers because they will find the freshness, quality, and variety of products they are looking for, all at low prices."
The 15,000 square-foot store will be located at Place Saint-Pierre. Construction is scheduled to begin in June, and the store is expected to open later this fall, creating more than 30 new jobs in the community.
