KitKat V is certified vegan and made from sustainably sourced cocoa through the Nestlé Cocoa Plan, with Rainforest Alliance certification. The milk in the original KitKat is replaced with a rice-based alternative to create the right texture and flavour.
The new vegan KitKat will be produced at Nestlé's confectionery site in Hamburg, Germany. It will be sold in 15 countries across Europe, including Germany, the United Kingdom, France, Austria, Denmark, Sweden, Finland, Latvia, Lithuania, Estonia, Greece, Portugal, Poland, Hungary and the Netherlands.
The confectionery giant emphasizes that over its full lifecycle from farm to consumer, KitKat V has an 18% lower carbon footprint compared to a standard milk chocolate KitKat. This is thanks to the change of recipe to fully plant-based ingredients. The lower carbon footprint has been certified by the Carbon Trust.
Corinne Gabler, head of confectionery for Europe, says: "We are seeing a strong trend in food with more people looking for plant-based options, including for treats. This is one of the biggest launches ever of a vegan alternative of a major confectionery brand and it shows our confidence in this trend. We're delighted to offer KitKat V to all those KitKat fans out there who asked us to make it happen!"
Surveys across the globe have shown that people are interested in exploring more plant-based foods across various categories.