The Convenience Industry Council of Canada recently announced the appointment of Matthew Ellis as its VP, Government and Stakeholder Relations.Ellis is from Prince Edward Island and brings with him almost 20 years of experience as a senior advisor to elected officials at all levels of government.
Convenience stores are one of the few areas of retail that e-commerce hasn’t dramatically transformed, but that doesn’t mean they haven’t been changed by technology and recent shifts in the marketplace.
Thanks to technology, connecting with customers is easier than ever before, whether it’s through loyalty programs, text messaging, social media, geofencing or in-app notifications.
