Oreo launches Cakesters in Canada with limited-time cake shop in Toronto
Oreo is bringing the Oreo Cakesters to Canada, a soft twist on the classic Oreo cookie with creme filling sandwiched between two soft-baked cakes.
In partnership with William Nylander, the Toronto Maple Leafs player with some of the 'softest hands' on the ice, Oreo will open its doors to a playful cake shop in Toronto, exclusively offering OREO Cakesters for free for a limited time only, while supplies last.
Located in Toronto's Union Station from Tuesday, January 28 until Friday, January 31, Willy Good Cake Shop fans are invited to enjoy a free sample of the new soft-baked treat, participate in branded photo opportunities, and have a chance to win prizes including Toronto Maple Leafs tickets and limited-edition Willy Good Cake Shop merchandise.
"Oreo fans have patiently waited for Oreo Cakesters to come to Canada and we're so excited to finally bring this indulgent soft-baked experience to Canadians," said Chantal Butler, VP of marketing, Mondelēz Canada. "The playful connection between the deliciously soft Oreo Cakesters in partnership with 'soft hands' William Nylander to bring to life Willy Good Cake Shop makes this launch truly special."
This partnership is part of the brand's multi-year deal with the Toronto Maple Leafs announced in September 2024.
READ: NHLPA and Oreo launch 'Oreo Stay Playful For All' program
"The Maple Leafs and Oreo partnership is rooted in creating unique experiences for fans and consumers, so we are thrilled to introduce this first-of-its-kind cake shop to the city this week," said Jordan Vader, senior vice-president, global partnerships, MLSE. "With the help of William Nylander, we look forward to giving Torontonians the opportunity to engage with two fan-favourite brands in a special way just steps away from the home of the Maple Leafs."
Oreo Cakesters are available in two flavours, Original and Golden, at participating retailers across Canada.
